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Another year, another magnificent celebration of new product development.

The Grocer New Product Awards was held on Wednesday 18 November as a virtual event, gathering the key players in the UK FMCG sector highlighting the outstanding innovation in food and non-food products.

Our judges have shortlisted over 200 products for consideration across 31 categories, including Sports Bars & Snacks and Reduced Sugar. See the finalists here .

Hosted by television broadcaster and author Jeff Brazier , who announced the amazing winners plus the highly commended products.

VIEW THE WINNERS

If you would like to experience this unmissable event first-hand, then register your interest here .

In case you missed it, then register to watch the full show on-demand.

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