Genius? Don’t let it go unnoticed! Entries are now open

If you’ve got a fantastic new product then we want to hear about it. It can be either a food or non-food item but whichever it is, it needs to showcase real innovation – something that will get people talking – and buying!

The Grocer New Product Awards 2021 celebrate and reward outstanding innovation in the UK FMCG sector, in both the food and non-food categories.

The prestige of winning an award from The Grocer is immense. Your product will be highlighted in front of an audience of blue-chip company personnel on the Awards night itself, plus it will feature in The Grocer magazine and on its website – both of which are ‘must reads’ for those in the FMCG trade.

ENTER NOW

Entry deadline: Monday 7 June 2021

Testimonials

The whole team is completely thrilled that our Tahini has won the Kitchen Cupboard category at this year’s New Product Awards. The Grocer’s virtual event was a triumph and we’re very proud to be able to include the logo on our website and all communication channels going forward.

Belazu

We are delighted to have won the Hot Drinks category for The Grocer New Products Awards 2020. The award has helped raise awareness for one of our favourite capsule blends and is a real talking point with customers.

Dualit

We were so pleased that our ecoegg Laundry Egg won Best New Product in the Household including Laundry category. This win has given us greater awareness and credibility with key buyers within the retail trade and has already led to conversations about stocking our ecoegg Laundry Egg.

Ecoegg

Everyone at the John West team is thrilled and proud that our Biryani Steam Pot has won The Grocer New Product Award for 2020. We’d like to say a huge thank you to the judges, who described our steam pots as “a great innovative extension that took a modern approach to a traditional brand”.

John West

Winning The Grocer New Product Awards 2020 for the Best Ready Meal is truly a dream come true for all of us here at Saffron Tree. This is a massive honour, considering we are a new small business.

Proper Indian Food/Saffron Tree

Winning the new product awards 2020 with our queen pineapple & spice is an incredible compliment and testament that the grocer award is transparent and that quality, creativity and innovation reaps rewards.

Ruben Maduro Founder Spirited Union Distillery

Winning these awards is going to be game-changing for Creative Nature. Being able to use The Grocer winner’s logo on our chocolate cake mix will really show consumers that this is the best on the shelf! I would highly recommend other small brands enter.

Julianne Ponan Founder Creative Nature