We are thrilled to be part of this year's New Product Awards, working with The Grocer as sponsor and part of the judging panel.

We recognise the huge amount of effort that goes into creating and launching new products, and how important it is to get consumers on your side. With this in mind, we reached out to consumers, to understand what makes them take a chance on a new product, what messages do they take on board and which do they ignore.

Together with The Grocer, we have created a White Paper highlighting how consumers think when it comes to new products. We have focussed on four key sectors: FMCG, Beauty, Baby, and Pets.

Please use the below button to download our white paper - How to get consumers to buy new products. 

White Paper Download


get in The Loop, the peer-to-peer sampling agency. get in The Loop harnesses the influential power of real people, to get products into the right places, with the right people at the right time. Over 7.5 million real-life connections, via 45,000 ‘Loopers’, 10,000 target groups, including community groups and workplaces and over one thousand events, from 10K runs to local bonfire nights.

Everyday influencers help create genuine, trusted, sampling campaigns that spread the word for brands on and offline.

Real and impactful campaigns, powered by a touch of science and a whole heap of authentic word of mouth. Delivering the deepest, richest and most heart-warming activation money can buy.

What our customers say...