Grocer New Product Awards


The Grocer New Product Awards celebrate and reward outstanding innovation in the UK FMCG sector in both non-food and food categories. Only branded grocery products that have been introduced, developed and sold in the last 14 months (1st Jan 2013 - 28th February 2014) are eligible for entry.

Entrants will receive for FREE a consumer judging report produced by Cambridge Market Research worth hundreds of pounds, and all winners and finalists will be given free use of the recognised logo to use on packaging and other marketing material to capture consumer attention.

We are looking for new products with star quality which are:

  • New to the UK market
  • Reformulated products
  • Repositioned products, targeted to new markets or significantly repackaged
  • Additions, variants or extensions to existing product lines The categories are split into food and non-food.


Key dates:

Shortlist announced: Friday, 25th July 2014

Event: Tuesday, 30th September 2014



Marriott Grosvenor Square. London, W1K 6JP.


Cost of Entry:

Food categories: £495 + VAT per entry

Non-food categories £599 + VAT per entry

The payment includes:

  • Entry fee
  • Consumer report for each entry (this will be sent by email after the awards presentation lunch)

Retailer branded own-label products are not eligible to enter.

Follow us on Twitter: @TheGrocerEvents #NPA2014

Please make sure that you have read and agreed to our terms and conditions of entry before submitting your entry

You will be notified of the product submission date by Cambridge Market Research once the testing programme has been established. Please note that if you do not submit your product by the specified date an admin charge of £200 will be applied in addition to the entry fee to allow it to continue in the judging process.